YouTube severs business ties with Logan Paul
YouTube is announcing that they are cutting ties with YouTube celebrity Logan Paul, after he uploaded a video containing graphic footage of a suicide victim hanging from a tree. Logan Paul is losing access to Google’s premium ad program. He is no longer a part of any YouTube Red projects. A YouTube spokesman says “In light of recent events, we have decided to remove Logan Paul’s channels from Google Preferred.”
The news comes a day after YouTube officials released a letter condemning Logan Paul’s video, which says: Many of you have been frustrated with our lack of communication recently. You’re right to be. You deserve to know what’s going on,” “Like many others, we were upset by the video that was shared last week. Suicide is not a joke, nor should it ever be a driving force for views.”
This is not the first major punishment YouTube has served. Last year YouTube delivered a similar punishment to YouTube sensation PewDiePie, who made Nazi jokes in some of his videos. This decision by YouTube is disavowing Logan Paul, who has become one of the channel’s biggest stars. After the release of the video, Paul took to Twitter and issued an apology which says:
“This is a first for me. I’ve never faced criticism like this before, because I’ve never made a mistake like this before. I’m surrounded by good people and believe I make good decisions, but I’m still a human being. I can be wrong,”
“I didn’t do it for views. I get views. I did it because I thought I could make a positive ripple on the internet, not cause a monsoon of negativity. That’s never the intention. I intended to raise awareness for suicide and suicide prevention and while I thought ‘if this video saves just ONE life, it’ll be worth it,’ I was misguided by shock and awe, as portrayed in the video. I still am.”
The company originally responded with their cookie-cutter response to questionable videos saying the company “prohibits violent or gory content.” This response did not satisfy many people who demanded Paul face consequences for his actions. It took a week for YouTube to issue an official letter and finally tackle the video head on.
YouTube is issuing his channel a strike along with severing ties with him. However, people still don’t believe this is enough. Many believe YouTube needs to remove his channel permanently. There is a petition on Change.org that is petitioning YouTube to delete his channel, they currently have 473,000 signatures. Paul’s father has said that he is returning to his channel but is taking a break for now. It is now a waiting game to see what Paul is planning next. This matter causes many to question the way YouTube handles questionable video uploading. Users are uploading videos of illegal activities (trespassing and breaking and entering) to the service, without any consequence. It’s time YouTube cracks the whip.